Sockeye Brewing Celebrates 25 Years With Full Brand Refresh
BOISE, Idaho (June 4, 2021) – Sockeye Brewing, which is celebrating its 25thanniversary this year, is excited to announce its first full brand refreshsince opening its doors in 1996. The refresh,spearheaded by local marketing firm Duft & Watterson, features a completeredesign of Sockeye’s iconic fish logo, wordmark, and packaging.
“This year marksa major milestone for Sockeye as we celebrate our 25th year of brewingIdaho’s most awarded craft beer,” said Tyson Cardon, Sales and Marketing Director. “While reflecting on the past it became clearthat as we enter the next 25 years it would be crucial to freshen up our brand,while maintaining key aspects our drinkers have come to love.”
The new packagingfeatures bold, modern designs which pay homage to the iconic Idaho landmarks,of which many of Sockeye’s beers are named, by way of individualized topographicmaps. “Each beer named after an Idaho landmarkfeatures the actual relief map of the area,” Cardon says. “It’s this attention to detail we feel the award-winningliquid inside the can deserved.”
SockeyeBrewing’s new designs will begin hitting shelves the 2nd weekend of Junewith all packaging refreshed by mid-July. Keep your eyes peeled and stay tuned for more excitement to come as wecontinue our year of celebration.
Sockeye Brewing was founded in 1996. Offered first as a handcrafted beer optionto tap houses in Idaho's Treasure Valley, Sockeye Brewing continues togrow with the rising demand for quality craft beer in Idaho and throughoutthe Northwest. Sockeye brews more than 10,000 bbl annually via its 40-bblbrewhouse in Boise and is one of the top-producing craft breweries inIdaho. Its signature brand, Dagger Falls IPA, is the bestselling Idaho-madecraft beer in the state. Visit sockeyebrew.com for moredetails.
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Tyson Cardon, 208.954.0401, firstname.lastname@example.org